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Digital Marketing Fundamentals

A hands-on foundation course taking you from zero to launching your first complete digital campaign: content, ads, and analytics.

Marketing & SalesBeginnerArabic & English
16 training hoursAugust 23, 2026Online

Overview

In a market where Saudi consumers spend hours a day on digital platforms, digital marketing is no longer optional — it is a condition for survival. This course gives you a complete practical foundation: building a digital marketing plan tied to business goals, creating content and managing social platforms, launching paid campaigns on search engines and social media, and finally reading analytics dashboards to make data-driven decisions. Live exercises on Saudi-market cases run throughout the course.

What you'll learn

  • Build a complete digital marketing plan tied to business goals and customer personas
  • Manage the brand's social presence with engaging, consistent content
  • Apply SEO fundamentals to grow organic visibility
  • Launch and target paid campaigns on Google and social platforms
  • Measure campaign performance with analytics tools and optimise based on data

Syllabus

  • The Saudi digital landscape: platforms, behaviour, and the numbers
  • The digital customer journey and the funnel from awareness to purchase
  • Building customer personas and drafting a lean digital marketing plan

Who is it for

  • Junior staff in marketing and corporate-communication departments
  • Small-business owners and entrepreneurs marketing their own ventures
  • Professionals moving from traditional marketing into digital channels

Your instructor

SM

Dr. Sahar Mahmoud

Media & Marketing Content Trainer

15+ years experience

Upcoming sessions

August 23, 2026Online
Online
10 of 16 booked6 left
63%
October 25, 2026Online
Online
5 of 14 booked9 left
36%

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