Digital Marketing Fundamentals

Overview

In a market where Saudi consumers spend hours a day on digital platforms, digital marketing is no longer optional — it is a condition for survival. This course gives you a complete practical foundation: building a digital marketing plan tied to business goals, creating content and managing social platforms, launching paid campaigns on search engines and social media, and finally reading analytics dashboards to make data-driven decisions. Live exercises on Saudi-market cases run throughout the course.

What you'll learn

• Build a complete digital marketing plan tied to business goals and customer personas
• Manage the brand's social presence with engaging, consistent content
• Apply SEO fundamentals to grow organic visibility
• Launch and target paid campaigns on Google and social platforms
• Measure campaign performance with analytics tools and optimise based on data

Syllabus

Who is it for

• Junior staff in marketing and corporate-communication departments
• Small-business owners and entrepreneurs marketing their own ventures
• Professionals moving from traditional marketing into digital channels

Upcoming sessions