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Hospitality Management & Marketing Skills

A specialised program that blends hospitality operations management with the latest hotel marketing techniques to raise service quality and grow revenue.

Marketing & SalesIntermediateArabic & English
20 training hoursOctober 26, 2026Riyadh

Overview

Saudi Arabia's hospitality sector is seeing unprecedented growth, driven by Vision 2030 targets and the expansion of tourism and events. This program equips hospitality professionals with an integrated set of skills spanning hotel operations and guest-experience management, alongside digital hotel marketing and revenue-management strategies. The content combines international hospitality standards with practical applications suited to the Saudi and Gulf market. You will leave with actionable tools to raise occupancy rates, guest satisfaction, and loyalty.

What you'll learn

  • Manage daily hotel operations to the highest quality and hospitality standards
  • Design an integrated guest experience that boosts satisfaction and loyalty
  • Build a digital hotel marketing plan across multiple channels
  • Apply revenue-management and dynamic-pricing principles to raise occupancy
  • Manage online reputation and guest reviews on booking platforms

Syllabus

  • The structure of a hotel and its operational departments
  • Managing the front office, reservations, and occupancy
  • Quality standards and hotel classification

Who is it for

  • Professionals working in hotel and resort management
  • Marketing and sales officers in the hospitality sector
  • Front-office and guest-service managers
  • Entrepreneurs in hospitality and tourist accommodation

Upcoming sessions

October 26, 2026Riyadh
In-person
8 of 18 booked10 left
44%
December 14, 2026Jeddah
Hybrid
6 of 16 booked10 left
38%

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